As more generic, versatile sportswear became more prominent in the Paris collections, the press increasingly promoted the wearing of such garments in an everyday context. By the mid-1920s, American advertisers also began actively pushing the idea that sporty clothing was just as appropriate for regular daywear as it was for active pursuits, presenting it as the epitome of modernity and the American ideal. One advertisement put out by Abercrombie & Fitch in Vogue in 1929 suggested that while men might admire a girl in an glamorous evening gown, they would be less intimidated by her approachable, friendly appearance in good-quality sportswear. Sportswear was also presented as an accessible version of resort wear, a term for the luxurious travelling clothing and holiday wear worn by those who could afford a leisurely lifestyle with multiple vacations, such as cruises, yachting, and skiing. Affordable, well-designed all-American sportswear was presented as a way of enabling a less wealthy customer to feel part of that same lifestyle. However, at first, American apparel firms mostly copied French styles.
In the 1950s and 1960s, designers continued to develop the theme of affordable, practical and innovative sportswear, producing clothing that focused on wearability rather than fashion fads, including Anne Fogarty's coat-and-dress sets and dresses made with removable waistcoats to alter their look. The film costume designer Bonnie Cashin, who started producing ready-to-wear clothing in 1949, is considered one of the most influential American sportswear designers. She was known for her extremely practical layered ensembles inspired by ethnographic garments and textiles such as the Japanese kimono and happi, ikats, and the South American poncho. Her designs incorporated leather bindings, pockets with purse clasps, hooded jersey dresses and tops, and industrial zippers and fastenings. She put a brass clip resembling those used on dog leashes, on a long formal skirt so that it could be securely hitched up to enable the wearer to run up and down stairs, and her ponchoes and hoods (which could be rolled down to form elegant cowl-collars) were originally designed for driving on cool mornings. Cashin became one of the first American designers to have an international reputation. Alongside Cashin, Rudi Gernreich emerged in the 1950s as a key name in sportswear design, first becoming known for his swimsuits, but then expanding into geometrically cut, graphic clothes and knitwear that Kirkland described as the epitome of the "new California."
Think: clothing that not only performs, but also inspires. That’s the winning pairing that Roots of Fight features in each of their pieces, which celebrate legendary athletes like Muhammad Ali and Mike Tyson. As the brand's promotional material puts it, “Each story we tell depicts the unending fight at the root of every human triumph.” This gear has that old school feel with a new school design that performs well in the gym or on-the-go.
Trust clothing from this line to be expertly crafted from high-quality materials. Experience the same great fit and feel that you've come to expect from garments at Banana Republic. You'll love wearing these adaptable clothes and find yourself reaching for them again and again. Get the most out of your wardrobe with men's clothing that is made to last. These inspired designs will be the news stars of your wardrobe. Always have a fantastic look on hand with a few of these clothes in your dresser or closet. Live up to your fashion potential with men's apparel from this line.
“I’m a fan of minimalism and understatement. No Bull apparel and shoes are not flashy, yet have a bold, unique design with quality material that doesn’t intrude on your performance. Living in a time where your appearance and activities often reflect your values and identity, I strongly identify with the brand’s message of no BS and putting in the work. I feel their products inspire and allow you to do just that.”
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Un sweat est fait pour rendre vos temps libres aussi confortables que possible, mais ça ne veut pas dire que vous ne pouvez pas à la fois être élégant et suivre les dernières tendances. Les pulls à capuchon et les capuchons à zip sont intemporels et fonctionnels, alors que les tee-shirts ultralégers à capuche vous permettent d’exprimer votre côté créatif à travers des imprimés graphiques. Restez au chaud lors des soirées plus fraîches avec des sweats qui se coordonnent avec tout, des jeans skinny jusqu’aux leggings douillets. Vous n’avez pas non plus besoin de porter le même toutes les fins de semaine ; l’assortiment de Simons est en évolution constante pour rester en phase avec la mode.
After the Second World War, the emergence in Paris of the luxurious "New Look" popularised by Christian Dior, with its emphasis on accessorising and femininity, was in direct contrast to the relaxed, easy-wear American look. Sally Kirkland, a fashion editor at Vogue and LIFE, noted that McCardell and others had already been thinking along the lines of longer and fuller skirts and fitted bodices, but that unlike Dior's heavily stiffened and corseted designs, they used bias-cut bodices and lightweight, easy-wear circle or pleated skirts to reproduce the same silhouette. Unlike traditional made-to-measure French couture fashion, designed for specific silhouettes, American sportswear was designed to accommodate a variety of body shapes and enable freedom of movement. With the lifting of fabric rationing and restrictions following the War, American designers were able to use unlimited fabric and the development of permanent pleating meant that pleated dresses and full skirts were easy to look after. In addition to this, American stores had begun to recognise the commercial value of separates, with LIFE reporting in 1949 that separates made up an all-time-high of 30% of clothing sales in the States that Fall.
Last year was again a time of many changes for both ourselves and the industry that we work in. We have further consolidated our product lines at an unrelenting pace. In the fall of 2018 we published a dedicated 32 clearance book, it met with huge success and now we basically have left only a range of leather jackets and a range of sport bags to offer at greatly reduced prices. These can be found in our Clearance Section on the new website. As we go forward now with our core lines, Fruit of the Loom, Jerzee, Russell Athletic and King Athletics, we will be able to offer even more comprehensive and deep inventory to our customers. Russell Athletic has also made some major changes to their product offering, they no longer offer uniforms, and have condensed some of their other styles, the new sections for both stock and special order on this site will give you an up to date view on what is available. 2019 will be a year in which we will be able to offer not only a greater depth of inventory but also a renewed commitment to our industry. Many thanks for your continued support during 2018 and we wish you all the very best for the year ahead.
“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
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In the 1930s and '40s, it was rare for clothing to be justified through its practicality. It was traditionally thought that Paris fashion exemplified beauty, and therefore, sportswear required different criteria for assessment. The designer's personal life was therefore linked to their sportswear designs. Another selling point was sportswear's popularity with consumers, with department store representatives such as Dorothy Shaver of Lord & Taylor using sales figures to back up their claims. Maxwell and Potter were two of the first three sportswear designers, along with Helen Cookman, to be showcased and name-checked in Shaver's window displays and advertisements for Lord & Taylor. Between 1932 and 1939, Shaver's "American Look" program at Lord & Taylor promoted over sixty American designers including McCardell, Potter and Merry Hull. Shaver advertised her American designers as if they were French couturiers, and promoted their lower costs as a positive feature, rather than a sign of inferiority. One of Shaver's retail experiments was a 'College Shop' section in the store, opened in the early 1930s and run by her assistant Helen Maddock, with the intent of offering casual but flattering clothing to young female college students. The stock, however, ended up selling swiftly to adult women as well as to the students.
Despite the acceptance of fashionable sportswear as a form of casual dressing in French fashion in the 1920s, the American garment industry went on to become the most prominent producers of such clothing. The key difference between French and American sportswear was that French sportswear was usually a small part of a high-end designer's output, while the American sportswear designers focused on affordable, versatile, easy-care garments that could be mass-produced and were relevant to the customer's lifestyle, enabling the modern, increasingly emancipated woman to dress herself without a maid's assistance. Although the influence of Europe, particularly Parisian high fashion and English tailoring, was always significant, the Great Depression which started in 1929 acted as a trigger to encourage American fashion to focus on homegrown style and design - particularly sportswear. With 13 million Americans left unemployed by the Depression, it was necessary to create jobs and reduce the competition from imported goods in order to improve the American economy. At the same time, the growth of female athleticism and increased female employment fueled a need for simpler and less expensive clothing.
“I’m extremely picky when it comes to performance gear. It all comes down to comfort for me. I prefer the tighter, slim fit, which is why I’m currently digging Outdoor Voice’s Sunday Shorts. They are the perfect length, extremely comfortable, and not ‘poofy’ on my legs, which is key for me—I have a tough time finding shorts that don’t flare out at the sides due to the pockets. I also love how versatile they are— I’ll wear them during a high intensity workout at my gym, but also while I’m waking my dog or going to the grocery store.