“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
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As more generic, versatile sportswear became more prominent in the Paris collections, the press increasingly promoted the wearing of such garments in an everyday context. By the mid-1920s, American advertisers also began actively pushing the idea that sporty clothing was just as appropriate for regular daywear as it was for active pursuits, presenting it as the epitome of modernity and the American ideal. One advertisement put out by Abercrombie & Fitch in Vogue in 1929 suggested that while men might admire a girl in an glamorous evening gown, they would be less intimidated by her approachable, friendly appearance in good-quality sportswear. Sportswear was also presented as an accessible version of resort wear, a term for the luxurious travelling clothing and holiday wear worn by those who could afford a leisurely lifestyle with multiple vacations, such as cruises, yachting, and skiing. Affordable, well-designed all-American sportswear was presented as a way of enabling a less wealthy customer to feel part of that same lifestyle. However, at first, American apparel firms mostly copied French styles.
“I’m extremely picky when it comes to performance gear. It all comes down to comfort for me. I prefer the tighter, slim fit, which is why I’m currently digging Outdoor Voice’s Sunday Shorts. They are the perfect length, extremely comfortable, and not ‘poofy’ on my legs, which is key for me—I have a tough time finding shorts that don’t flare out at the sides due to the pockets. I also love how versatile they are— I’ll wear them during a high intensity workout at my gym, but also while I’m waking my dog or going to the grocery store.
Along with many other designers, Gernreich took advantage of the development in the mid-1950s of upgraded machine-knitting techniques to produce his work. Double knitting (which was developed in Italy) enabled the mass-production of easy-to-wear knitted suits, coats and dresses that retained their shape and became a key American look in the 1960s and '70s. Another knitwear development involved varying the lines of the classic T-shirt so that it could be extended into dress-length versions, long or short sleeves, and other variations, including, by 1960, a sequined long evening version by Kasper for Arnold & Fox. In the 1960s, American sportswear depended on very simple shapes, often made in vivid colours and bold, geometric prints (such as those by Gernreich and Donald Brooks).
Choose from either the Rec Kit (made for everyday activity), or the Tech Kit (which is designed to keep you cool during high intensity workouts) from this brand and you’ll get a matching top and bottom for $95. While that’s a good chunk of change, the company focuses on making versatile products that can handle a ton of work, so it will be worth every penny.
“I have multiple pairs of shorts, shirts, and tank tops from Rhone. I really enjoy their gear for going on runs or bootcamp-style classes, where I don't have to worry about them wearing from a barbell. They are comfortable, and have enough stretch in them that allows zero restriction. The clothing is presentable and fitted, which in my line of work really is helpful.”
Ever been working out and have your cell phone crash to the ground from a loose pocket, or ever had to place your phone on the ground because your shorts or pants don’t even have a pocket to begin with. This brand saw a gap in the market and filled it—men’s compression shorts and pant with sweat-proof pockets made to securely stash your cell phone. While their shorts and leggings are most popular, they also make tops, too.