In the 21st century, Italian fashion remains a leading source for sportswear design outside the United States. Narciso Rodriguez, who is known for streamlined and pared down clothing, launched in Milan in 1997, but moved to New York in 2001.[2] Miuccia Prada revived the fortunes of her family company Prada with her top-quality sportswear designs in the 1990s, and continues designing for the firm.[47]
The quality of Italian sportswear was recognized early on by Robert Goldworm, an American sportswear designer who in 1947 joined his New York-based family company Goldworm.[52] Through his second company base in Milan, Goldworm became the first American knitwear designer to take advantage of Italian quality and bring it to the New York market.[52] In 1959 Goldworm, in recognition of his active promotion and support of the Italian knitwear industry, was made a Commander of the Order of the Star of Italian Solidarity by the Italian government.[53][54]
You might be more familiar with No Bull’s pricey lifting shoes, but did you know they make apparel, too? The brand identifies its target consumer as one who trains hard and doesn't have time for excuses, insisting that its gear will show up if you do, but it can’t show up for you. The clothes are everything you need to workout, and nothing you don’t.
Ever been working out and have your cell phone crash to the ground from a loose pocket, or ever had to place your phone on the ground because your shorts or pants don’t even have a pocket to begin with. This brand saw a gap in the market and filled it—men’s compression shorts and pant with sweat-proof pockets made to securely stash your cell phone. While their shorts and leggings are most popular, they also make tops, too.
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