The quality of Italian sportswear was recognized early on by Robert Goldworm, an American sportswear designer who in 1947 joined his New York-based family company Goldworm. Through his second company base in Milan, Goldworm became the first American knitwear designer to take advantage of Italian quality and bring it to the New York market. In 1959 Goldworm, in recognition of his active promotion and support of the Italian knitwear industry, was made a Commander of the Order of the Star of Italian Solidarity by the Italian government.
Alongside Dorothy Shaver, Eleanor Lambert was an important promoter of the American Look and sportswear. As founder of the Council of Fashion Designers of America and creator of New York Fashion Week, Lambert is considered the first fashion publicist. In the summer of 1940, Lambert was hired by the Dress Institute to promote American fashion, leading to newspaper and magazine articles about how New York was replacing Paris as a global fashion leader. In 1940, both Harper's Bazaar and Vogue published issues devoted to American fashion.
Whether the 411 comes from targeted posts on Facebook, influencers promoting on Instagram, or just a new logo on a slick pair of joggers that catches your eye at the gym, there seem to be a never ending amount of brands producing fitness clothing. And with specialty gear comes specialty prices—most of the newer brands are expensive to the point of being prohibitive, even though they've largely not been tried and tested by the general public. How can you know if you’ll regret shelling out the dough for a shirt one of your favorite follows was rocking on the 'Gram?