In the 1930s and '40s, it was rare for clothing to be justified through its practicality. It was traditionally thought that Paris fashion exemplified beauty, and therefore, sportswear required different criteria for assessment. The designer's personal life was therefore linked to their sportswear designs. Another selling point was sportswear's popularity with consumers, with department store representatives such as Dorothy Shaver of Lord & Taylor using sales figures to back up their claims. Maxwell and Potter were two of the first three sportswear designers, along with Helen Cookman, to be showcased and name-checked in Shaver's window displays and advertisements for Lord & Taylor. Between 1932 and 1939, Shaver's "American Look" program at Lord & Taylor promoted over sixty American designers including McCardell, Potter and Merry Hull. Shaver advertised her American designers as if they were French couturiers, and promoted their lower costs as a positive feature, rather than a sign of inferiority. One of Shaver's retail experiments was a 'College Shop' section in the store, opened in the early 1930s and run by her assistant Helen Maddock, with the intent of offering casual but flattering clothing to young female college students. The stock, however, ended up selling swiftly to adult women as well as to the students.
Last year was again a time of many changes for both ourselves and the industry that we work in. We have further consolidated our product lines at an unrelenting pace. In the fall of 2018 we published a dedicated 32 clearance book, it met with huge success and now we basically have left only a range of leather jackets and a range of sport bags to offer at greatly reduced prices. These can be found in our Clearance Section on the new website. As we go forward now with our core lines, Fruit of the Loom, Jerzee, Russell Athletic and King Athletics, we will be able to offer even more comprehensive and deep inventory to our customers. Russell Athletic has also made some major changes to their product offering, they no longer offer uniforms, and have condensed some of their other styles, the new sections for both stock and special order on this site will give you an up to date view on what is available. 2019 will be a year in which we will be able to offer not only a greater depth of inventory but also a renewed commitment to our industry. Many thanks for your continued support during 2018 and we wish you all the very best for the year ahead.
†The Triangle Rewards Program is owned and operated by Canadian Tire Corporation, Limited. The Triangle credit cards are issued by Canadian Tire Bank. Rewards are in the form of electronic Canadian Tire Money® (CT Money®). To collect bonus CT Money you must present a Triangle Rewards card/key fob, or use any approved Cardless method, at time of purchase or pay with a Triangle credit card. You cannot collect paper CT Money on bonus offers. Any bonus multiplier is based on the base rate of collecting CT Money, and will be added to whatever the Member would otherwise collect, without the bonus. The 30X for Triangle credit card customers consists of the 10X everyday plus the 20X bonus. Not all items sold at Canadian Tire, Sport Chek and participating Mark's/L'Equipeur, Atmosphere and other partner locations are eligible to earn CT Money or to be redeemed for. Certain Mark's/L'Equipeur and Atmosphere stores may not participate. Conditions apply. Visit triangle.com for full program rules and Partner location information. The offered rate is exclusive of any bonus or promotional offers or redemption transactions. CT Money is collected on the pre-tax amount of the purchase. Bonus CT Money collected from online orders will be applied to the Member’s Triangle Rewards Account within 5 weeks of the purchase date.
In a 1974 essay titled "Recession Dressing," the writer Kennedy Fraser noted how Halston's work, particularly his success with making basic garments in luxurious fabrics, was that of an "anti-designer" who liberated American women of fashion from needlessly elaborate, conventional high fashion from high-end establishment American designers. She also singled out Clovis Ruffin and Stephen Burrows. Alongside Calvin Klein, Jhane Barnes, and Ralph Lauren, Martin has described Halston, Ruffin and Burrows as "paragons" of 1970s and early 1980s Seventh Avenue sportswear style.
Jeans are a staple in any wardrobe, and Walmart carries a wide selection of brands and cuts to ensure you find the right fit for your unique style. Some of the popular jean fits are regular, straight, relaxed fit, skinny fit jeans, slim fit jeans and comfort fit. Our selection of jeans also come in various washes like rinse wash (dark denim) which is great for a dressier look, light denim, and even patterned jeans.
We have a wide selection of performance-enhanced active bottoms, too. Our active pants include Columbia convertible pants that can zip into shorts during long hikes, adidas track pants that can give your legs the free range of motion you need to run or jog, yoga pants that can stretch with you, and much more. Sweatpants not only provide the flexibility you need from men’s activewear, they also warm you and can be a comfortable option no matter what you’re doing. Our active shorts can also keep you cool and flexible during long runs or when the weather gets hot and muggy.
“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
As more generic, versatile sportswear became more prominent in the Paris collections, the press increasingly promoted the wearing of such garments in an everyday context. By the mid-1920s, American advertisers also began actively pushing the idea that sporty clothing was just as appropriate for regular daywear as it was for active pursuits, presenting it as the epitome of modernity and the American ideal. One advertisement put out by Abercrombie & Fitch in Vogue in 1929 suggested that while men might admire a girl in an glamorous evening gown, they would be less intimidated by her approachable, friendly appearance in good-quality sportswear. Sportswear was also presented as an accessible version of resort wear, a term for the luxurious travelling clothing and holiday wear worn by those who could afford a leisurely lifestyle with multiple vacations, such as cruises, yachting, and skiing. Affordable, well-designed all-American sportswear was presented as a way of enabling a less wealthy customer to feel part of that same lifestyle. However, at first, American apparel firms mostly copied French styles.
In the 21st century, Italian fashion remains a leading source for sportswear design outside the United States. Narciso Rodriguez, who is known for streamlined and pared down clothing, launched in Milan in 1997, but moved to New York in 2001. Miuccia Prada revived the fortunes of her family company Prada with her top-quality sportswear designs in the 1990s, and continues designing for the firm.
The curator Richard Martin put on an exhibition on sportswear in 1985 at the Fashion Institute of Technology, in which he described sportswear as "an American invention, an American industry, and an American expression of style." For Martin, American sportswear was an expression of various predominantly middle-class aspects of American culture, including health ideals, the concept of democracy, ideas of comfort and function, and innovative design which might refer to historical concepts or leisure attributes. The establishment of a five-day working week and an eight-hour working day in America in the mid-20th century led to the need for clothing which enabled the fullest possible enjoyment of such increased leisure time, and was designed accordingly. A subsequent exhibition of 1930s-70s sportswear, also curated by Martin, at the Metropolitan Museum of Art in 1998, was introduced by Philippe de Montebello as showing pioneering garments, whose modesty, comparative simplicity, and wearability treated fashion as a "pragmatic art." de Montebello carefully explained how significant American designers such as Norman Norell, Pauline Trigère, Charles James and Mainbocher, were not considered sportswear designers, as they were not dedicated to the design principles of versatility, accessibility and affordability in the way that Claire McCardell or Emily Wilkens were.
“I’m extremely picky when it comes to performance gear. It all comes down to comfort for me. I prefer the tighter, slim fit, which is why I’m currently digging Outdoor Voice’s Sunday Shorts. They are the perfect length, extremely comfortable, and not ‘poofy’ on my legs, which is key for me—I have a tough time finding shorts that don’t flare out at the sides due to the pockets. I also love how versatile they are— I’ll wear them during a high intensity workout at my gym, but also while I’m waking my dog or going to the grocery store.