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Along with many other designers, Gernreich took advantage of the development in the mid-1950s of upgraded machine-knitting techniques to produce his work.[22] Double knitting (which was developed in Italy) enabled the mass-production of easy-to-wear knitted suits, coats and dresses that retained their shape and became a key American look in the 1960s and '70s.[22][39] Another knitwear development involved varying the lines of the classic T-shirt so that it could be extended into dress-length versions, long or short sleeves, and other variations, including, by 1960, a sequined long evening version by Kasper for Arnold & Fox.[22] In the 1960s, American sportswear depended on very simple shapes, often made in vivid colours and bold, geometric prints (such as those by Gernreich and Donald Brooks).[22]

Many of the first sportswear designers were women, including McCardell, Potter, Elizabeth Hawes, Emily Wilkens, Tina Leser, and Vera Maxwell. A common argument was that female designers projected their personal values into this new style.[10] One of the few male designers at this time was Tom Brigance, who by the late 1930s was regularly ranked alongside Potter as a leading name in mid-range priced sportswear.[20] Like Potter, Brigance understood how to design smart and fashionable clothing for mass-production, which made his clothes attractive to manufacturers as well as to customers.[20] Two other notable male designers of sportswear at this time were Sydney Wragge and John Weitz.[21]


During the 1970s, Lauren, Calvin Klein and Perry Ellis became particularly known for their sportswear designs, made in all-natural fibres such as wool, combed cotton, and linen, which placed them at the top tier of American fashion design alongside the Anne Klein label (designed by Donna Karan and Louis Dell'Olio).[22] Newsweek in 1975 described Calvin Klein as having styled his clean, casual separates with the authority of a couture designer, and by 1985, Martin described him as "one of the great American stylists" with a solid international reputation and worldwide influence entirely based on his skills as a sportswear designer.[4] The industry empires of Lauren and Calvin Klein would be joined in the mid-1980s by Donna Karan's own-name label and Tommy Hilfiger, each of whom created distinctive wardrobes for the American woman based upon stylish but wearable, comfortable and interchangeable multi-purpose clothes that combined practicability with luxury.[2] These clothes were also designed to have a long, stylish and undated life, rather than to only be fashionable for one season.[4] In 1976, the designer Zoran brought out the first of a number of collections of extremely simple garments made of the finest quality fabrics; garments that barely changed over the years and which became cult objects to his wealthy clientele.[41] In 1993, the fashion journalist Suzy Menkes declared Zoran's less-is-more sportswear prophetic of the early 1990s modernist trend, whilst Zoran stated that the work of Calvin Klein, Karan, and the Anne Klein label epitomised the "comfort, simplicity, and practicality" associated with sportswear.[41] Most early 21st century sportswear design follows in the footsteps of these designers.[2] Other notable sportswear designers of the late 20th century include Norma Kamali, whose 1980s fashionable garments made from sweatshirt fabric were highly influential;[4][22] Marc Jacobs, whose eponymous label renowned for layered informality in both day and evening wear was founded in 1986, and Isaac Mizrahi, who presented his first collection in 1987.[2]
Une fois que vous avez fait le plein de sweats à capuchon neutres basiques, de cardigans zips et de sweats tuniques surdimensionnés, affinez encore davantage votre look! Épousez la tendance avec la mode des épaules dénudées ou des manches à volants, ou choisissez de faire une déclaration audacieuse en affichant un slogan amusant ou provocateur. Optez pour le vintage avec des sweats à logo graphique comme Wrengler, Reebok et adidas, ou mettez simplement de l’avant votre style excentrique avec un imprimé Snoopy ou Wonder Woman. Bien sûr, être décontractée ne veut pas dire faire mauvaise impression – assurez-vous de choisir des coupes flatteuses dans lesquelles vous vous sentez non seulement confortable, mais aussi sûre de vous.
Rebecca Arnold and Emily S. Rosenberg have noted how the American look, demonstrated through healthy teeth and the use of affordable, good-quality fashionable clothing to present a neat and practical appearance, despite claims of egalitarianism, was ultimately held up against white standards of beauty.[31][32] Rosenberg has pointed out a six-page spread in LIFE dated May 21, 1945, which explicitly described girls with an athletic 'American look' of good teeth, good grooming, and good, not-too-masculine, simple, neat attire, as being seen as preferable to girls from England, France, Australia or Polynesia.[32][33]
Une fois que vous avez fait le plein de sweats à capuchon neutres basiques, de cardigans zips et de sweats tuniques surdimensionnés, affinez encore davantage votre look! Épousez la tendance avec la mode des épaules dénudées ou des manches à volants, ou choisissez de faire une déclaration audacieuse en affichant un slogan amusant ou provocateur. Optez pour le vintage avec des sweats à logo graphique comme Wrengler, Reebok et adidas, ou mettez simplement de l’avant votre style excentrique avec un imprimé Snoopy ou Wonder Woman. Bien sûr, être décontractée ne veut pas dire faire mauvaise impression – assurez-vous de choisir des coupes flatteuses dans lesquelles vous vous sentez non seulement confortable, mais aussi sûre de vous.
In the late 1940s and 1950s non-American designers began to pay attention to sportswear, and attempted to produce collections following its principle. French couturiers including Dior and Fath simplified their designs for ready-to-wear production, but at first only the Italian designers understood the sportswear principle.[47] Italy already had a reputation for fine fabrics and excellent workmanship, and the emergence of high quality Italian ready-to-wear that combined this luxury with the casual quality of American sportswear ensured the worldwide success of Italian fashion by the mid-1970s.[39] Italian designers, including Emilio Pucci and Simonetta Visconti, grasped that there was a market for clothing that combined sophistication and comfort.[47] This was a challenge to the American industry. John Fairchild, the outspoken publisher of Women's Wear Daily opined that Krizia, Missoni, and other Italian designers were "the first to make refined sportswear."[39]
In the 21st century, Italian fashion remains a leading source for sportswear design outside the United States. Narciso Rodriguez, who is known for streamlined and pared down clothing, launched in Milan in 1997, but moved to New York in 2001.[2] Miuccia Prada revived the fortunes of her family company Prada with her top-quality sportswear designs in the 1990s, and continues designing for the firm.[47]
After the Second World War, the emergence in Paris of the luxurious "New Look" popularised by Christian Dior, with its emphasis on accessorising and femininity, was in direct contrast to the relaxed, easy-wear American look.[26] Sally Kirkland, a fashion editor at Vogue and LIFE, noted that McCardell and others had already been thinking along the lines of longer and fuller skirts and fitted bodices, but that unlike Dior's heavily stiffened and corseted designs, they used bias-cut bodices and lightweight, easy-wear circle or pleated skirts to reproduce the same silhouette.[22] Unlike traditional made-to-measure French couture fashion, designed for specific silhouettes, American sportswear was designed to accommodate a variety of body shapes and enable freedom of movement.[26] With the lifting of fabric rationing and restrictions following the War, American designers were able to use unlimited fabric and the development of permanent pleating meant that pleated dresses and full skirts were easy to look after.[22] In addition to this, American stores had begun to recognise the commercial value of separates, with LIFE reporting in 1949 that separates made up an all-time-high of 30% of clothing sales in the States that Fall.[22]
In the 1970s Geoffrey Beene, one of the first significant male sportswear designers, incorporated relaxed layering and elements of menswear into his women's clothing - details that continue to widely influence early 21st century industry designers.[2] In 1970, Bill Blass, whose fashion career began in 1946, founded his own company, Bill Blass Limited.[42] Blass's wearable designs were designed to be worn day and night and he was said to have raised American sportswear to the highest possible level.[43] Like Beene, he introduced menswear touches to his sportswear, which was described as clean, modern and impeccable in style.[43] Kirkland commented in 1985 that sportswear designers such as Liz Claiborne and Joan Vass were no longer "borrowing from the boys," but had begun making menswear too.[22] In addition to the high-end names who produced apparel in large quantity, a more personal level of sportswear was offered in the early 1980s by smaller designers such as Mary Jane Marcasiano and Vass, who specialised in hand-knits in wool and cotton.[22] By the mid-1980s, sportswear had become a key part of the international fashion scene, forming a large part of America's contribution to the twice-yearly fashion presentations alongside top-end collections from Paris, Milan and London.[22]
Old Navy offers big men's activewear from expert designers in clothing for big men. Our big men's activewear is made from comfortable, lightweight fabrics. The masculine style and designer details in big men's activewear from this assortment makes it popular with active guys. Big men's activewear from Old Navy includes pants, shorts, shirts, jackets and more. Big men's activewear from this collection is great for jogging, exercise at the gym or for just doing weekend errands. Big men's activewear makes a great gift for all the guys on your gift list who love quality, comfort and fashion.
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