“Lululemon gear is my favorite athleisure wear because, for starters, its as comfortable as can be. They are presentable and are fitted, so I can still look professional as a fitness professional. The 5 Year Basic Tee is one of my favorites because its super comfortable, but also a fitted t-shirt. It’s stretchy, so it hugs your body just right, and if it feels too tight, you can stretch it out a little before putting it on, and it will fit great.”
“Outdoor Voices shorts are just the right length—gotta love split shorts to show off those running legs—and have all the pockets you ever need when you're out on a run. I can hold my MetroCard, cash, keys and gels without the shorts falling down. The brief liner is also super comfortable even when things get sweaty. The Merino Longsleeve T-Shirt is great for those colder mornings and later nights to keep you warm, but it’s also still breathable and wicks away moisture.”
Before co-founding the business that later became Missoni with his bride Rosita in 1953, Ottavio Missoni, himself an athlete, and his teammate Giorgio Oberweger had an activewear business in Trieste making wool tracksuits christened Venjulia suits. The success of the Venjulia suits, which took into account the need of athletes for functional, warm garments enabling freedom of movement, led to their being worn by the 1948 Italian Olympics team (which included Missoni himself). In the 1960s Missoni became renowned for their uniquely colored, mix-and-match knitwear separates based upon activewear, which have remained desirable and fashionable well into the 21st century.
After the Second World War, the emergence in Paris of the luxurious "New Look" popularised by Christian Dior, with its emphasis on accessorising and femininity, was in direct contrast to the relaxed, easy-wear American look. Sally Kirkland, a fashion editor at Vogue and LIFE, noted that McCardell and others had already been thinking along the lines of longer and fuller skirts and fitted bodices, but that unlike Dior's heavily stiffened and corseted designs, they used bias-cut bodices and lightweight, easy-wear circle or pleated skirts to reproduce the same silhouette. Unlike traditional made-to-measure French couture fashion, designed for specific silhouettes, American sportswear was designed to accommodate a variety of body shapes and enable freedom of movement. With the lifting of fabric rationing and restrictions following the War, American designers were able to use unlimited fabric and the development of permanent pleating meant that pleated dresses and full skirts were easy to look after. In addition to this, American stores had begun to recognise the commercial value of separates, with LIFE reporting in 1949 that separates made up an all-time-high of 30% of clothing sales in the States that Fall.
Ever been working out and have your cell phone crash to the ground from a loose pocket, or ever had to place your phone on the ground because your shorts or pants don’t even have a pocket to begin with. This brand saw a gap in the market and filled it—men’s compression shorts and pant with sweat-proof pockets made to securely stash your cell phone. While their shorts and leggings are most popular, they also make tops, too.