As more generic, versatile sportswear became more prominent in the Paris collections, the press increasingly promoted the wearing of such garments in an everyday context. By the mid-1920s, American advertisers also began actively pushing the idea that sporty clothing was just as appropriate for regular daywear as it was for active pursuits, presenting it as the epitome of modernity and the American ideal. One advertisement put out by Abercrombie & Fitch in Vogue in 1929 suggested that while men might admire a girl in an glamorous evening gown, they would be less intimidated by her approachable, friendly appearance in good-quality sportswear. Sportswear was also presented as an accessible version of resort wear, a term for the luxurious travelling clothing and holiday wear worn by those who could afford a leisurely lifestyle with multiple vacations, such as cruises, yachting, and skiing. Affordable, well-designed all-American sportswear was presented as a way of enabling a less wealthy customer to feel part of that same lifestyle. However, at first, American apparel firms mostly copied French styles.
“I’m extremely picky when it comes to performance gear. It all comes down to comfort for me. I prefer the tighter, slim fit, which is why I’m currently digging Outdoor Voice’s Sunday Shorts. They are the perfect length, extremely comfortable, and not ‘poofy’ on my legs, which is key for me—I have a tough time finding shorts that don’t flare out at the sides due to the pockets. I also love how versatile they are— I’ll wear them during a high intensity workout at my gym, but also while I’m waking my dog or going to the grocery store.
Alongside Dorothy Shaver, Eleanor Lambert was an important promoter of the American Look and sportswear. As founder of the Council of Fashion Designers of America and creator of New York Fashion Week, Lambert is considered the first fashion publicist. In the summer of 1940, Lambert was hired by the Dress Institute to promote American fashion, leading to newspaper and magazine articles about how New York was replacing Paris as a global fashion leader. In 1940, both Harper's Bazaar and Vogue published issues devoted to American fashion.
“Outdoor Voices shorts are just the right length—gotta love split shorts to show off those running legs—and have all the pockets you ever need when you're out on a run. I can hold my MetroCard, cash, keys and gels without the shorts falling down. The brief liner is also super comfortable even when things get sweaty. The Merino Longsleeve T-Shirt is great for those colder mornings and later nights to keep you warm, but it’s also still breathable and wicks away moisture.”
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“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
In the 1970s Geoffrey Beene, one of the first significant male sportswear designers, incorporated relaxed layering and elements of menswear into his women's clothing - details that continue to widely influence early 21st century industry designers. In 1970, Bill Blass, whose fashion career began in 1946, founded his own company, Bill Blass Limited. Blass's wearable designs were designed to be worn day and night and he was said to have raised American sportswear to the highest possible level. Like Beene, he introduced menswear touches to his sportswear, which was described as clean, modern and impeccable in style. Kirkland commented in 1985 that sportswear designers such as Liz Claiborne and Joan Vass were no longer "borrowing from the boys," but had begun making menswear too. In addition to the high-end names who produced apparel in large quantity, a more personal level of sportswear was offered in the early 1980s by smaller designers such as Mary Jane Marcasiano and Vass, who specialised in hand-knits in wool and cotton. By the mid-1980s, sportswear had become a key part of the international fashion scene, forming a large part of America's contribution to the twice-yearly fashion presentations alongside top-end collections from Paris, Milan and London.
Jeans are a staple in any wardrobe, and Walmart carries a wide selection of brands and cuts to ensure you find the right fit for your unique style. Some of the popular jean fits are regular, straight, relaxed fit, skinny fit jeans, slim fit jeans and comfort fit. Our selection of jeans also come in various washes like rinse wash (dark denim) which is great for a dressier look, light denim, and even patterned jeans.
The Renaissance period marked the rebirth of scientific advancement, music, and the arts throughout Europe. Renaissance clothing reflects the vibrancy of culture and innovative tailoring techniques that marked the period of 1400 to 1600. Historical Clothing Realm features a generous selection of historically accurate Renaissance clothing, including dresses, jerkins, coats, vests, shirts, boots, and more.
Choose from either the Rec Kit (made for everyday activity), or the Tech Kit (which is designed to keep you cool during high intensity workouts) from this brand and you’ll get a matching top and bottom for $95. While that’s a good chunk of change, the company focuses on making versatile products that can handle a ton of work, so it will be worth every penny.