In the 1970s Geoffrey Beene, one of the first significant male sportswear designers, incorporated relaxed layering and elements of menswear into his women's clothing - details that continue to widely influence early 21st century industry designers. In 1970, Bill Blass, whose fashion career began in 1946, founded his own company, Bill Blass Limited. Blass's wearable designs were designed to be worn day and night and he was said to have raised American sportswear to the highest possible level. Like Beene, he introduced menswear touches to his sportswear, which was described as clean, modern and impeccable in style. Kirkland commented in 1985 that sportswear designers such as Liz Claiborne and Joan Vass were no longer "borrowing from the boys," but had begun making menswear too. In addition to the high-end names who produced apparel in large quantity, a more personal level of sportswear was offered in the early 1980s by smaller designers such as Mary Jane Marcasiano and Vass, who specialised in hand-knits in wool and cotton. By the mid-1980s, sportswear had become a key part of the international fashion scene, forming a large part of America's contribution to the twice-yearly fashion presentations alongside top-end collections from Paris, Milan and London.
We have a wide selection of performance-enhanced active bottoms, too. Our active pants include Columbia convertible pants that can zip into shorts during long hikes, adidas track pants that can give your legs the free range of motion you need to run or jog, yoga pants that can stretch with you, and much more. Sweatpants not only provide the flexibility you need from men’s activewear, they also warm you and can be a comfortable option no matter what you’re doing. Our active shorts can also keep you cool and flexible during long runs or when the weather gets hot and muggy.
Alongside Dorothy Shaver, Eleanor Lambert was an important promoter of the American Look and sportswear. As founder of the Council of Fashion Designers of America and creator of New York Fashion Week, Lambert is considered the first fashion publicist. In the summer of 1940, Lambert was hired by the Dress Institute to promote American fashion, leading to newspaper and magazine articles about how New York was replacing Paris as a global fashion leader. In 1940, both Harper's Bazaar and Vogue published issues devoted to American fashion.
In the 1930s and '40s, it was rare for clothing to be justified through its practicality. It was traditionally thought that Paris fashion exemplified beauty, and therefore, sportswear required different criteria for assessment. The designer's personal life was therefore linked to their sportswear designs. Another selling point was sportswear's popularity with consumers, with department store representatives such as Dorothy Shaver of Lord & Taylor using sales figures to back up their claims. Maxwell and Potter were two of the first three sportswear designers, along with Helen Cookman, to be showcased and name-checked in Shaver's window displays and advertisements for Lord & Taylor. Between 1932 and 1939, Shaver's "American Look" program at Lord & Taylor promoted over sixty American designers including McCardell, Potter and Merry Hull. Shaver advertised her American designers as if they were French couturiers, and promoted their lower costs as a positive feature, rather than a sign of inferiority. One of Shaver's retail experiments was a 'College Shop' section in the store, opened in the early 1930s and run by her assistant Helen Maddock, with the intent of offering casual but flattering clothing to young female college students. The stock, however, ended up selling swiftly to adult women as well as to the students.
Among the key designs produced by this new generation of American designers were capsule wardrobes such as McCardell's group of five wool jersey pieces from 1934, comprising two tops, long and short skirts, and a pair of culottes; and Maxwell's "weekend wardrobe" of five tweed and flannel garments. Both were designed to accommodate formal and informal occasions depending on how they were assembled and accessorised. McCardell also became well known for designs such as the Monastic and Popover dresses which were versatile enough to work in multiple contexts from swimsuit cover-ups to party dresses. Other McCardell signatures included ballet slippers (made by Ben Sommers of Capezio) as everyday footwear and functional pockets in skirts and trousers. Dressy garments made from casual fabrics, such as McCardell and Joset Walker's evening dresses and dress-and-coat ensembles made out of cotton, became a key sportswear look. The American couturier Norman Norell declared that McCardell could make a smart dress to wear anywhere out of "five dollars worth of common cotton calico." Other sportswear designs often incorporated elements of sporty informal or casual wear, as exemplified by Clare Potter's evening sweater worn with a long skirt draped like a sidesaddle riding habit.
* "Equal payments, no interest" for 12 months (unless stated otherwise) is only available on request, on approved credit with a Triangle™ branded Mastercard® and on purchases of items at Canadian Tire, Sport Chek or participating Mark's or Atmosphere stores of $200 or more (excluding gift cards). Interest does not accrue during the period of the plan. However, if we do not receive the full minimum due on a statement within 59 days of the date of that statement, or any event of default (other than a payment default) occurs under your Cardmember Agreement, all special payment plans on your account will terminate and (i) you will then be charged interest on the balances outstanding on such plans at the applicable regular annual rate from the day after the date of your next statement, and (ii) the balances outstanding will form part of the balance due on that statement. There is no administration fee charges for entering into a special payments plan. Not available on purchases using a Low Rate Options® Mastercard®. Each month during an equal payments plan you are required to pay in full by the due date that month's equal payments plan instalment. Any unpaid portion not received by the due date will no longer form part of the equal payments plan and interest will accrue on that amount from the day after the date of your next statement at the applicable regular annual rate. Offer subject to change or cancellation without notice.
“Nike makes a great training short that I own every color in because I like them so much! These Flex shorts are fitted but also have a stretch in them, so they’re not restrictive when I’m squatting or performing other hip bending movements. Since I train a lot with a barbell, I look for gear that is not going to fade or deteriorate from the bar rubbing against it, over and over. These shorts have proven to be worthy for training in my opinion.”
“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
“I love the Wolaco compression tights. I own some of the compression shorts, which are great, but what I love the most is a good 3/4 compression legging. Their material is a little thicker, which makes them durable but also gives them a tighter feel, which I love. Even though they seem to be thicker than some other brands they keep you cool and don't overheat you.”