Sportswear has been called America's main contribution to the history of fashion design, developed to cater to the needs of the increasingly fast-paced lifestyle of American women. It started out as a fashion industry term describing informal and interchangeable separates (i.e., blouses, shirts, skirts and shorts), and in the 1920s became a popular word for relaxed, casual wear typically worn for spectator sports. Since the 1930s the term has been used to describe both day and evening fashions of varying degrees of formality that demonstrate this relaxed approach while remaining appropriate wear for many business or social occasions.
Chances are you’re intimately familiar with this mega-brand if you’re a gym rat, athlete, or even if you don't watch sports on the regular. But there’s a good reason that it’s the top dog in sports. That means the brand is always innovating with new technologies like Flyknit and Dri-FIT, which keep getting upgraded and integrated into more of its stellar gear.
While 1920s Paris designers offered haute couture designs that could be considered sportswear, it was typically not their design focus. A notable exception was the tennis player Jane Régny (the pseudonym of Madame Balouzet Tillard de Tigny), who opened a couture house specialising in clothing for sport and travel. Another famous tennis player, Suzanne Lenglen, was director of the sportswear department at Jean Patou. In contrast to the flexibility of American sportswear, these expensive couture garments were typically prescribed for very specific circumstances. Many couturiers began designing clothing that, whilst suitable for sport, could be worn in a wider range of contexts. Coco Chanel, who promoted her own active, financially independent lifestyle through relaxed jersey suits and uncluttered dresses, became famous for clothes of "the sports type." In 1926 Harper's Bazaar reported upon Chanel's sporty garments, noting the absence of equivalent apparel from New York fashion presentations. However, Martin has noted that while Chanel was undeniably important and influential, her work was always based on couture construction rather than the easy-wear nature of American sportswear.
Le 31 Djab Adidas Adidas Originals Andrea Crews Anerkjendt Avirex BOSS C.P. Company Calvin Klein Champion Champion Reverse Weave Coach 1941 Columbia Comme des Garçons PLAY Converse Cottweiler Criminal Damage Drykorn F.A.M.T. Fila Fred Perry Guess Herschel Hooké HUGO Imperial J. Lindeberg Kappa Kenzo Lacoste Le coq sportif Levi's Mauna-Kea Michael Kors New Balance
Last year was again a time of many changes for both ourselves and the industry that we work in. We have further consolidated our product lines at an unrelenting pace. In the fall of 2018 we published a dedicated 32 clearance book, it met with huge success and now we basically have left only a range of leather jackets and a range of sport bags to offer at greatly reduced prices. These can be found in our Clearance Section on the new website. As we go forward now with our core lines, Fruit of the Loom, Jerzee, Russell Athletic and King Athletics, we will be able to offer even more comprehensive and deep inventory to our customers. Russell Athletic has also made some major changes to their product offering, they no longer offer uniforms, and have condensed some of their other styles, the new sections for both stock and special order on this site will give you an up to date view on what is available. 2019 will be a year in which we will be able to offer not only a greater depth of inventory but also a renewed commitment to our industry. Many thanks for your continued support during 2018 and we wish you all the very best for the year ahead.
Quality over quantity is this brand's motto. If you have great gear that can hold up to intense workouts and lots of laundry sessions, then you don’t need a ton of it. Fourlaps uses odor-resistant, moisture wicking technology in all of its fabrics. The brand's “Level Collection” fabric even has the ability to allow heat to escape when you sweat, while trapping in the warmth when the weather gets chilly.