Nike Obey Only & Sons Outcome Ovadia & Sons Paragraph Penfield Plenty Humanwear Polo Ralph Lauren Project X Paris Publish Puma Reebok Classic Reigning Champ Represent Rumors Russell Athletic Samsoe & Samsoe Saturdays New York City Scotch & Soda Smiley Stan Ray Stüssy Super Massive The Kooples The North Face Tommy Hilfiger Umbro Vans Versace Jeans Couture Volcom Wings+horns Wu Wear Y-3 Adidas
The quality of Italian sportswear was recognized early on by Robert Goldworm, an American sportswear designer who in 1947 joined his New York-based family company Goldworm. Through his second company base in Milan, Goldworm became the first American knitwear designer to take advantage of Italian quality and bring it to the New York market. In 1959 Goldworm, in recognition of his active promotion and support of the Italian knitwear industry, was made a Commander of the Order of the Star of Italian Solidarity by the Italian government.
Despite the acceptance of fashionable sportswear as a form of casual dressing in French fashion in the 1920s, the American garment industry went on to become the most prominent producers of such clothing. The key difference between French and American sportswear was that French sportswear was usually a small part of a high-end designer's output, while the American sportswear designers focused on affordable, versatile, easy-care garments that could be mass-produced and were relevant to the customer's lifestyle, enabling the modern, increasingly emancipated woman to dress herself without a maid's assistance. Although the influence of Europe, particularly Parisian high fashion and English tailoring, was always significant, the Great Depression which started in 1929 acted as a trigger to encourage American fashion to focus on homegrown style and design - particularly sportswear. With 13 million Americans left unemployed by the Depression, it was necessary to create jobs and reduce the competition from imported goods in order to improve the American economy. At the same time, the growth of female athleticism and increased female employment fueled a need for simpler and less expensive clothing.