Sportswear has been called America's main contribution to the history of fashion design, developed to cater to the needs of the increasingly fast-paced lifestyle of American women. It started out as a fashion industry term describing informal and interchangeable separates (i.e., blouses, shirts, skirts and shorts), and in the 1920s became a popular word for relaxed, casual wear typically worn for spectator sports. Since the 1930s the term has been used to describe both day and evening fashions of varying degrees of formality that demonstrate this relaxed approach while remaining appropriate wear for many business or social occasions.
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Un sweat est fait pour rendre vos temps libres aussi confortables que possible, mais ça ne veut pas dire que vous ne pouvez pas à la fois être élégant et suivre les dernières tendances. Les pulls à capuchon et les capuchons à zip sont intemporels et fonctionnels, alors que les tee-shirts ultralégers à capuche vous permettent d’exprimer votre côté créatif à travers des imprimés graphiques. Restez au chaud lors des soirées plus fraîches avec des sweats qui se coordonnent avec tout, des jeans skinny jusqu’aux leggings douillets. Vous n’avez pas non plus besoin de porter le même toutes les fins de semaine ; l’assortiment de Simons est en évolution constante pour rester en phase avec la mode.
The precursors of true sportswear emerged in New York before the Second World War. Clare Potter and Claire McCardell were among the first American designers in the 1930s to gain name recognition through their innovative clothing designs, which Martin described as demonstrating "problem-solving ingenuity and realistic lifestyle applications". Garments were designed to be easy-to-wear and comfortable, using practical fabrics such as denim, cotton, and jersey. McCardell in particular has been described as America's greatest sportswear designer. Her simple, practical clothes suited the relaxed American dress code, neither formal nor informal, that became established during the 1930s and 1940s. McCardell once proclaimed: "I belong to a mass production country where any of us, all of us, deserve the right to good fashion." Martin credits the 1930s and 40s sportswear designers with freeing American fashion from the need to copy Paris couture. Where Paris fashion was traditionally imposed onto the customer regardless of her wishes, American sportswear was democratic, widely available, and encouraged self-expression. The early sportswear designers proved that the creation of original ready-to-wear fashion could be a legitimate design art which responded stylishly to utilitarian requirements.
Chances are you’re intimately familiar with this mega-brand if you’re a gym rat, athlete, or even if you don't watch sports on the regular. But there’s a good reason that it’s the top dog in sports. That means the brand is always innovating with new technologies like Flyknit and Dri-FIT, which keep getting upgraded and integrated into more of its stellar gear.
In the 1930s and '40s, it was rare for clothing to be justified through its practicality. It was traditionally thought that Paris fashion exemplified beauty, and therefore, sportswear required different criteria for assessment. The designer's personal life was therefore linked to their sportswear designs. Another selling point was sportswear's popularity with consumers, with department store representatives such as Dorothy Shaver of Lord & Taylor using sales figures to back up their claims. Maxwell and Potter were two of the first three sportswear designers, along with Helen Cookman, to be showcased and name-checked in Shaver's window displays and advertisements for Lord & Taylor. Between 1932 and 1939, Shaver's "American Look" program at Lord & Taylor promoted over sixty American designers including McCardell, Potter and Merry Hull. Shaver advertised her American designers as if they were French couturiers, and promoted their lower costs as a positive feature, rather than a sign of inferiority. One of Shaver's retail experiments was a 'College Shop' section in the store, opened in the early 1930s and run by her assistant Helen Maddock, with the intent of offering casual but flattering clothing to young female college students. The stock, however, ended up selling swiftly to adult women as well as to the students.
In the 21st century, Italian fashion remains a leading source for sportswear design outside the United States. Narciso Rodriguez, who is known for streamlined and pared down clothing, launched in Milan in 1997, but moved to New York in 2001. Miuccia Prada revived the fortunes of her family company Prada with her top-quality sportswear designs in the 1990s, and continues designing for the firm.
During the 1970s, Lauren, Calvin Klein and Perry Ellis became particularly known for their sportswear designs, made in all-natural fibres such as wool, combed cotton, and linen, which placed them at the top tier of American fashion design alongside the Anne Klein label (designed by Donna Karan and Louis Dell'Olio). Newsweek in 1975 described Calvin Klein as having styled his clean, casual separates with the authority of a couture designer, and by 1985, Martin described him as "one of the great American stylists" with a solid international reputation and worldwide influence entirely based on his skills as a sportswear designer. The industry empires of Lauren and Calvin Klein would be joined in the mid-1980s by Donna Karan's own-name label and Tommy Hilfiger, each of whom created distinctive wardrobes for the American woman based upon stylish but wearable, comfortable and interchangeable multi-purpose clothes that combined practicability with luxury. These clothes were also designed to have a long, stylish and undated life, rather than to only be fashionable for one season. In 1976, the designer Zoran brought out the first of a number of collections of extremely simple garments made of the finest quality fabrics; garments that barely changed over the years and which became cult objects to his wealthy clientele. In 1993, the fashion journalist Suzy Menkes declared Zoran's less-is-more sportswear prophetic of the early 1990s modernist trend, whilst Zoran stated that the work of Calvin Klein, Karan, and the Anne Klein label epitomised the "comfort, simplicity, and practicality" associated with sportswear. Most early 21st century sportswear design follows in the footsteps of these designers. Other notable sportswear designers of the late 20th century include Norma Kamali, whose 1980s fashionable garments made from sweatshirt fabric were highly influential; Marc Jacobs, whose eponymous label renowned for layered informality in both day and evening wear was founded in 1986, and Isaac Mizrahi, who presented his first collection in 1987.
“Nike makes a great training short that I own every color in because I like them so much! These Flex shorts are fitted but also have a stretch in them, so they’re not restrictive when I’m squatting or performing other hip bending movements. Since I train a lot with a barbell, I look for gear that is not going to fade or deteriorate from the bar rubbing against it, over and over. These shorts have proven to be worthy for training in my opinion.”
Choose from either the Rec Kit (made for everyday activity), or the Tech Kit (which is designed to keep you cool during high intensity workouts) from this brand and you’ll get a matching top and bottom for $95. While that’s a good chunk of change, the company focuses on making versatile products that can handle a ton of work, so it will be worth every penny.