“Having boxed my whole life and being involved in the culture, I love what roots of Fight is doing. While being comfortable and stylish, they pay tribute to the fighters who helped build the sport and paved the way for fighters like Floyd Mayweather and any up and coming fighters. My favorite is the Mike Tyson sweatshirt that says Brooklyn on it, because that’s where I’m from.”
Rebecca Arnold and Emily S. Rosenberg have noted how the American look, demonstrated through healthy teeth and the use of affordable, good-quality fashionable clothing to present a neat and practical appearance, despite claims of egalitarianism, was ultimately held up against white standards of beauty. Rosenberg has pointed out a six-page spread in LIFE dated May 21, 1945, which explicitly described girls with an athletic 'American look' of good teeth, good grooming, and good, not-too-masculine, simple, neat attire, as being seen as preferable to girls from England, France, Australia or Polynesia.
You might be more familiar with No Bull’s pricey lifting shoes, but did you know they make apparel, too? The brand identifies its target consumer as one who trains hard and doesn't have time for excuses, insisting that its gear will show up if you do, but it can’t show up for you. The clothes are everything you need to workout, and nothing you don’t.
Whether the 411 comes from targeted posts on Facebook, influencers promoting on Instagram, or just a new logo on a slick pair of joggers that catches your eye at the gym, there seem to be a never ending amount of brands producing fitness clothing. And with specialty gear comes specialty prices—most of the newer brands are expensive to the point of being prohibitive, even though they've largely not been tried and tested by the general public. How can you know if you’ll regret shelling out the dough for a shirt one of your favorite follows was rocking on the 'Gram?