The precursors of true sportswear emerged in New York before the Second World War. Clare Potter and Claire McCardell were among the first American designers in the 1930s to gain name recognition through their innovative clothing designs, which Martin described as demonstrating "problem-solving ingenuity and realistic lifestyle applications". Garments were designed to be easy-to-wear and comfortable, using practical fabrics such as denim, cotton, and jersey. McCardell in particular has been described as America's greatest sportswear designer. Her simple, practical clothes suited the relaxed American dress code, neither formal nor informal, that became established during the 1930s and 1940s. McCardell once proclaimed: "I belong to a mass production country where any of us, all of us, deserve the right to good fashion." Martin credits the 1930s and 40s sportswear designers with freeing American fashion from the need to copy Paris couture. Where Paris fashion was traditionally imposed onto the customer regardless of her wishes, American sportswear was democratic, widely available, and encouraged self-expression. The early sportswear designers proved that the creation of original ready-to-wear fashion could be a legitimate design art which responded stylishly to utilitarian requirements.
Once you’ve picked out the right shirts and shorts for you, you can also add the basic essentials. We carry underwear, athletic socks, and base layers for added support and comfort. Our socks come in a variety of moisture wicking, cushioned, and colorful designs. Our base layers can provide another layer of warmth, great for early morning or chilly evening work outs.
Show off your medieval style at your next Renaissance Faire or Halloween party with our collection of Renaissance costumes and clothing. Here you will find exclusive Renaissance clothing pieces that you won't find anywhere else, as well as Renaissance costumes that are perfect for Halloween. No matter what your need, we are sure to have the perfect Renaissance costume in the size, style, and price range that you are looking for. Your friends and family will be impressed with the unique and authentic outfits they think you might have created all on your own. We just want you to have fun!
“I’m extremely picky when it comes to performance gear. It all comes down to comfort for me. I prefer the tighter, slim fit, which is why I’m currently digging Outdoor Voice’s Sunday Shorts. They are the perfect length, extremely comfortable, and not ‘poofy’ on my legs, which is key for me—I have a tough time finding shorts that don’t flare out at the sides due to the pockets. I also love how versatile they are— I’ll wear them during a high intensity workout at my gym, but also while I’m waking my dog or going to the grocery store.
Rebecca Arnold and Emily S. Rosenberg have noted how the American look, demonstrated through healthy teeth and the use of affordable, good-quality fashionable clothing to present a neat and practical appearance, despite claims of egalitarianism, was ultimately held up against white standards of beauty. Rosenberg has pointed out a six-page spread in LIFE dated May 21, 1945, which explicitly described girls with an athletic 'American look' of good teeth, good grooming, and good, not-too-masculine, simple, neat attire, as being seen as preferable to girls from England, France, Australia or Polynesia.
These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
In the late 1940s and 1950s non-American designers began to pay attention to sportswear, and attempted to produce collections following its principle. French couturiers including Dior and Fath simplified their designs for ready-to-wear production, but at first only the Italian designers understood the sportswear principle. Italy already had a reputation for fine fabrics and excellent workmanship, and the emergence of high quality Italian ready-to-wear that combined this luxury with the casual quality of American sportswear ensured the worldwide success of Italian fashion by the mid-1970s. Italian designers, including Emilio Pucci and Simonetta Visconti, grasped that there was a market for clothing that combined sophistication and comfort. This was a challenge to the American industry. John Fairchild, the outspoken publisher of Women's Wear Daily opined that Krizia, Missoni, and other Italian designers were "the first to make refined sportswear."
We decided to help narrow the playing field by asking some of our favorite fitness experts and trainers—you know, the guys who spend their days (and early mornings, and evenings, and sometimes even nights) decked out in activewear and athleisure. Who better to give you the truth about the best fitness gear? Here are pricey men’s activewear and athleisure brands that are worth the price tag, according to trainers and fitness pros.