Quality over quantity is this brand's motto. If you have great gear that can hold up to intense workouts and lots of laundry sessions, then you don’t need a ton of it. Fourlaps uses odor-resistant, moisture wicking technology in all of its fabrics. The brand's “Level Collection” fabric even has the ability to allow heat to escape when you sweat, while trapping in the warmth when the weather gets chilly.
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In the 1930s and '40s, it was rare for clothing to be justified through its practicality. It was traditionally thought that Paris fashion exemplified beauty, and therefore, sportswear required different criteria for assessment. The designer's personal life was therefore linked to their sportswear designs. Another selling point was sportswear's popularity with consumers, with department store representatives such as Dorothy Shaver of Lord & Taylor using sales figures to back up their claims. Maxwell and Potter were two of the first three sportswear designers, along with Helen Cookman, to be showcased and name-checked in Shaver's window displays and advertisements for Lord & Taylor. Between 1932 and 1939, Shaver's "American Look" program at Lord & Taylor promoted over sixty American designers including McCardell, Potter and Merry Hull. Shaver advertised her American designers as if they were French couturiers, and promoted their lower costs as a positive feature, rather than a sign of inferiority. One of Shaver's retail experiments was a 'College Shop' section in the store, opened in the early 1930s and run by her assistant Helen Maddock, with the intent of offering casual but flattering clothing to young female college students. The stock, however, ended up selling swiftly to adult women as well as to the students.
As more generic, versatile sportswear became more prominent in the Paris collections, the press increasingly promoted the wearing of such garments in an everyday context. By the mid-1920s, American advertisers also began actively pushing the idea that sporty clothing was just as appropriate for regular daywear as it was for active pursuits, presenting it as the epitome of modernity and the American ideal. One advertisement put out by Abercrombie & Fitch in Vogue in 1929 suggested that while men might admire a girl in an glamorous evening gown, they would be less intimidated by her approachable, friendly appearance in good-quality sportswear. Sportswear was also presented as an accessible version of resort wear, a term for the luxurious travelling clothing and holiday wear worn by those who could afford a leisurely lifestyle with multiple vacations, such as cruises, yachting, and skiing. Affordable, well-designed all-American sportswear was presented as a way of enabling a less wealthy customer to feel part of that same lifestyle. However, at first, American apparel firms mostly copied French styles.
“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
There's something for everyone in this large collection of men's clothing at Banana Republic. Whether you're looking for a new office wardrobe, men's clothes for date night with that special someone, or just some new threads for hanging out with your friends, you'll have no trouble crafting amazing outfits with items from this selection. Men's fashion is all about finding the right clothes for your body, personality, and attitude. With men's apparel from this collection, you'll feel attractive and confident. Take on the boardroom or barroom knowing that you look your best. Elevate your wardrobe with new clothes and start realizing fashionable new possibilities.
“Outdoor Voices shorts are just the right length—gotta love split shorts to show off those running legs—and have all the pockets you ever need when you're out on a run. I can hold my MetroCard, cash, keys and gels without the shorts falling down. The brief liner is also super comfortable even when things get sweaty. The Merino Longsleeve T-Shirt is great for those colder mornings and later nights to keep you warm, but it’s also still breathable and wicks away moisture.”
Think: clothing that not only performs, but also inspires. That’s the winning pairing that Roots of Fight features in each of their pieces, which celebrate legendary athletes like Muhammad Ali and Mike Tyson. As the brand's promotional material puts it, “Each story we tell depicts the unending fight at the root of every human triumph.” This gear has that old school feel with a new school design that performs well in the gym or on-the-go.