As more generic, versatile sportswear became more prominent in the Paris collections, the press increasingly promoted the wearing of such garments in an everyday context. By the mid-1920s, American advertisers also began actively pushing the idea that sporty clothing was just as appropriate for regular daywear as it was for active pursuits, presenting it as the epitome of modernity and the American ideal. One advertisement put out by Abercrombie & Fitch in Vogue in 1929 suggested that while men might admire a girl in an glamorous evening gown, they would be less intimidated by her approachable, friendly appearance in good-quality sportswear. Sportswear was also presented as an accessible version of resort wear, a term for the luxurious travelling clothing and holiday wear worn by those who could afford a leisurely lifestyle with multiple vacations, such as cruises, yachting, and skiing. Affordable, well-designed all-American sportswear was presented as a way of enabling a less wealthy customer to feel part of that same lifestyle. However, at first, American apparel firms mostly copied French styles.
The precursors of true sportswear emerged in New York before the Second World War. Clare Potter and Claire McCardell were among the first American designers in the 1930s to gain name recognition through their innovative clothing designs, which Martin described as demonstrating "problem-solving ingenuity and realistic lifestyle applications". Garments were designed to be easy-to-wear and comfortable, using practical fabrics such as denim, cotton, and jersey. McCardell in particular has been described as America's greatest sportswear designer. Her simple, practical clothes suited the relaxed American dress code, neither formal nor informal, that became established during the 1930s and 1940s. McCardell once proclaimed: "I belong to a mass production country where any of us, all of us, deserve the right to good fashion." Martin credits the 1930s and 40s sportswear designers with freeing American fashion from the need to copy Paris couture. Where Paris fashion was traditionally imposed onto the customer regardless of her wishes, American sportswear was democratic, widely available, and encouraged self-expression. The early sportswear designers proved that the creation of original ready-to-wear fashion could be a legitimate design art which responded stylishly to utilitarian requirements.
After the Second World War, the emergence in Paris of the luxurious "New Look" popularised by Christian Dior, with its emphasis on accessorising and femininity, was in direct contrast to the relaxed, easy-wear American look. Sally Kirkland, a fashion editor at Vogue and LIFE, noted that McCardell and others had already been thinking along the lines of longer and fuller skirts and fitted bodices, but that unlike Dior's heavily stiffened and corseted designs, they used bias-cut bodices and lightweight, easy-wear circle or pleated skirts to reproduce the same silhouette. Unlike traditional made-to-measure French couture fashion, designed for specific silhouettes, American sportswear was designed to accommodate a variety of body shapes and enable freedom of movement. With the lifting of fabric rationing and restrictions following the War, American designers were able to use unlimited fabric and the development of permanent pleating meant that pleated dresses and full skirts were easy to look after. In addition to this, American stores had begun to recognise the commercial value of separates, with LIFE reporting in 1949 that separates made up an all-time-high of 30% of clothing sales in the States that Fall.
“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
Dress in the bright, handsome designs of men's clothing from Old Navy. Make an impression with a classic selection of men's clothing including dress, casual and seasonal styles. Enjoy a wide variety of men's clothing essentials featuring shirts, graphic tees, hoodies, pants, jeans, sweaters and outwear. Old Navy men's clothing is as durable as it is stylish. Look sharp in the handsome designs of men's clothing from Old Navy. Don't forget to check out our sister brand Gap, they have a wide selection of accessories,Gap suits, and much more.
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Jeans are a staple in any wardrobe, and Walmart carries a wide selection of brands and cuts to ensure you find the right fit for your unique style. Some of the popular jean fits are regular, straight, relaxed fit, skinny fit jeans, slim fit jeans and comfort fit. Our selection of jeans also come in various washes like rinse wash (dark denim) which is great for a dressier look, light denim, and even patterned jeans.
Ever been working out and have your cell phone crash to the ground from a loose pocket, or ever had to place your phone on the ground because your shorts or pants don’t even have a pocket to begin with. This brand saw a gap in the market and filled it—men’s compression shorts and pant with sweat-proof pockets made to securely stash your cell phone. While their shorts and leggings are most popular, they also make tops, too.