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Alongside Dorothy Shaver, Eleanor Lambert was an important promoter of the American Look and sportswear. As founder of the Council of Fashion Designers of America and creator of New York Fashion Week, Lambert is considered the first fashion publicist. In the summer of 1940, Lambert was hired by the Dress Institute to promote American fashion, leading to newspaper and magazine articles about how New York was replacing Paris as a global fashion leader. In 1940, both Harper's Bazaar and Vogue published issues devoted to American fashion.
†The Triangle Rewards Program is owned and operated by Canadian Tire Corporation, Limited. The Triangle credit cards are issued by Canadian Tire Bank. Rewards are in the form of electronic Canadian Tire Money® (CT Money®). To collect bonus CT Money you must present a Triangle Rewards card/key fob, or use any approved Cardless method, at time of purchase or pay with a Triangle credit card. You cannot collect paper CT Money on bonus offers. Any bonus multiplier is based on the base rate of collecting CT Money, and will be added to whatever the Member would otherwise collect, without the bonus. The 30X for Triangle credit card customers consists of the 10X everyday plus the 20X bonus. Not all items sold at Canadian Tire, Sport Chek and participating Mark's/L'Equipeur, Atmosphere and other partner locations are eligible to earn CT Money or to be redeemed for. Certain Mark's/L'Equipeur and Atmosphere stores may not participate. Conditions apply. Visit triangle.com for full program rules and Partner location information. The offered rate is exclusive of any bonus or promotional offers or redemption transactions. CT Money is collected on the pre-tax amount of the purchase. Bonus CT Money collected from online orders will be applied to the Member’s Triangle Rewards Account within 5 weeks of the purchase date.
Sportswear is an American fashion term originally used to describe separates, but which, since the 1930s, has come to be applied to day and evening fashions of varying degrees of formality that demonstrate a specific relaxed approach to their design, while remaining appropriate for a wide range of social occasions. The term is not necessarily synonymous with activewear, clothing designed specifically for participants in sporting pursuits. Although sports clothing was available from European haute couture houses and "sporty" garments were increasingly worn as everyday or informal wear, the early American sportswear designers were associated with ready-to-wear manufacturers. While most fashions in America in the early 20th century were directly copied from, or influenced heavily by Paris, American sportswear became a home-grown exception to this rule, and could be described as the American Look. Sportswear was designed to be easy to look after, with accessible fastenings that enabled a modern emancipated woman to dress herself without a maid's assistance.