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After the Second World War, the emergence in Paris of the luxurious "New Look" popularised by Christian Dior, with its emphasis on accessorising and femininity, was in direct contrast to the relaxed, easy-wear American look. Sally Kirkland, a fashion editor at Vogue and LIFE, noted that McCardell and others had already been thinking along the lines of longer and fuller skirts and fitted bodices, but that unlike Dior's heavily stiffened and corseted designs, they used bias-cut bodices and lightweight, easy-wear circle or pleated skirts to reproduce the same silhouette. Unlike traditional made-to-measure French couture fashion, designed for specific silhouettes, American sportswear was designed to accommodate a variety of body shapes and enable freedom of movement. With the lifting of fabric rationing and restrictions following the War, American designers were able to use unlimited fabric and the development of permanent pleating meant that pleated dresses and full skirts were easy to look after. In addition to this, American stores had begun to recognise the commercial value of separates, with LIFE reporting in 1949 that separates made up an all-time-high of 30% of clothing sales in the States that Fall.
“Having boxed my whole life and being involved in the culture, I love what roots of Fight is doing. While being comfortable and stylish, they pay tribute to the fighters who helped build the sport and paved the way for fighters like Floyd Mayweather and any up and coming fighters. My favorite is the Mike Tyson sweatshirt that says Brooklyn on it, because that’s where I’m from.”
Une fois que vous avez fait le plein de sweats à capuchon neutres basiques, de cardigans zips et de sweats tuniques surdimensionnés, affinez encore davantage votre look! Épousez la tendance avec la mode des épaules dénudées ou des manches à volants, ou choisissez de faire une déclaration audacieuse en affichant un slogan amusant ou provocateur. Optez pour le vintage avec des sweats à logo graphique comme Wrengler, Reebok et adidas, ou mettez simplement de l’avant votre style excentrique avec un imprimé Snoopy ou Wonder Woman. Bien sûr, être décontractée ne veut pas dire faire mauvaise impression – assurez-vous de choisir des coupes flatteuses dans lesquelles vous vous sentez non seulement confortable, mais aussi sûre de vous.
Sportswear has been called America's main contribution to the history of fashion design, developed to cater to the needs of the increasingly fast-paced lifestyle of American women. It started out as a fashion industry term describing informal and interchangeable separates (i.e., blouses, shirts, skirts and shorts), and in the 1920s became a popular word for relaxed, casual wear typically worn for spectator sports. Since the 1930s the term has been used to describe both day and evening fashions of varying degrees of formality that demonstrate this relaxed approach while remaining appropriate wear for many business or social occasions.
The curator Richard Martin put on an exhibition on sportswear in 1985 at the Fashion Institute of Technology, in which he described sportswear as "an American invention, an American industry, and an American expression of style." For Martin, American sportswear was an expression of various predominantly middle-class aspects of American culture, including health ideals, the concept of democracy, ideas of comfort and function, and innovative design which might refer to historical concepts or leisure attributes. The establishment of a five-day working week and an eight-hour working day in America in the mid-20th century led to the need for clothing which enabled the fullest possible enjoyment of such increased leisure time, and was designed accordingly. A subsequent exhibition of 1930s-70s sportswear, also curated by Martin, at the Metropolitan Museum of Art in 1998, was introduced by Philippe de Montebello as showing pioneering garments, whose modesty, comparative simplicity, and wearability treated fashion as a "pragmatic art." de Montebello carefully explained how significant American designers such as Norman Norell, Pauline Trigère, Charles James and Mainbocher, were not considered sportswear designers, as they were not dedicated to the design principles of versatility, accessibility and affordability in the way that Claire McCardell or Emily Wilkens were.
Sportswear is an American fashion term originally used to describe separates, but which, since the 1930s, has come to be applied to day and evening fashions of varying degrees of formality that demonstrate a specific relaxed approach to their design, while remaining appropriate for a wide range of social occasions. The term is not necessarily synonymous with activewear, clothing designed specifically for participants in sporting pursuits. Although sports clothing was available from European haute couture houses and "sporty" garments were increasingly worn as everyday or informal wear, the early American sportswear designers were associated with ready-to-wear manufacturers. While most fashions in America in the early 20th century were directly copied from, or influenced heavily by Paris, American sportswear became a home-grown exception to this rule, and could be described as the American Look. Sportswear was designed to be easy to look after, with accessible fastenings that enabled a modern emancipated woman to dress herself without a maid's assistance.
In the 1930s and '40s, it was rare for clothing to be justified through its practicality. It was traditionally thought that Paris fashion exemplified beauty, and therefore, sportswear required different criteria for assessment. The designer's personal life was therefore linked to their sportswear designs. Another selling point was sportswear's popularity with consumers, with department store representatives such as Dorothy Shaver of Lord & Taylor using sales figures to back up their claims. Maxwell and Potter were two of the first three sportswear designers, along with Helen Cookman, to be showcased and name-checked in Shaver's window displays and advertisements for Lord & Taylor. Between 1932 and 1939, Shaver's "American Look" program at Lord & Taylor promoted over sixty American designers including McCardell, Potter and Merry Hull. Shaver advertised her American designers as if they were French couturiers, and promoted their lower costs as a positive feature, rather than a sign of inferiority. One of Shaver's retail experiments was a 'College Shop' section in the store, opened in the early 1930s and run by her assistant Helen Maddock, with the intent of offering casual but flattering clothing to young female college students. The stock, however, ended up selling swiftly to adult women as well as to the students.
For the Triangle Mastercard only: If you are not approved for a card at the above rates, Canadian Tire Bank may still issue you a card at the following annual interest rates: (i) if you are a resident of Quebec, 22.99% for all charges; or (ii) if you reside outside of Quebec, 25.99% for all charges (excluding cash transactions and related fees) and 27.99% for cash transactions and related fees.
Quality over quantity is this brand's motto. If you have great gear that can hold up to intense workouts and lots of laundry sessions, then you don’t need a ton of it. Fourlaps uses odor-resistant, moisture wicking technology in all of its fabrics. The brand's “Level Collection” fabric even has the ability to allow heat to escape when you sweat, while trapping in the warmth when the weather gets chilly.