“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
Many of the first sportswear designers were women, including McCardell, Potter, Elizabeth Hawes, Emily Wilkens, Tina Leser, and Vera Maxwell. A common argument was that female designers projected their personal values into this new style. One of the few male designers at this time was Tom Brigance, who by the late 1930s was regularly ranked alongside Potter as a leading name in mid-range priced sportswear. Like Potter, Brigance understood how to design smart and fashionable clothing for mass-production, which made his clothes attractive to manufacturers as well as to customers. Two other notable male designers of sportswear at this time were Sydney Wragge and John Weitz.
Chances are you’re intimately familiar with this mega-brand if you’re a gym rat, athlete, or even if you don't watch sports on the regular. But there’s a good reason that it’s the top dog in sports. That means the brand is always innovating with new technologies like Flyknit and Dri-FIT, which keep getting upgraded and integrated into more of its stellar gear.
We have a wide selection of performance-enhanced active bottoms, too. Our active pants include Columbia convertible pants that can zip into shorts during long hikes, adidas track pants that can give your legs the free range of motion you need to run or jog, yoga pants that can stretch with you, and much more. Sweatpants not only provide the flexibility you need from men’s activewear, they also warm you and can be a comfortable option no matter what you’re doing. Our active shorts can also keep you cool and flexible during long runs or when the weather gets hot and muggy.
Along with many other designers, Gernreich took advantage of the development in the mid-1950s of upgraded machine-knitting techniques to produce his work. Double knitting (which was developed in Italy) enabled the mass-production of easy-to-wear knitted suits, coats and dresses that retained their shape and became a key American look in the 1960s and '70s. Another knitwear development involved varying the lines of the classic T-shirt so that it could be extended into dress-length versions, long or short sleeves, and other variations, including, by 1960, a sequined long evening version by Kasper for Arnold & Fox. In the 1960s, American sportswear depended on very simple shapes, often made in vivid colours and bold, geometric prints (such as those by Gernreich and Donald Brooks).
Jeans are a staple in any wardrobe, and Walmart carries a wide selection of brands and cuts to ensure you find the right fit for your unique style. Some of the popular jean fits are regular, straight, relaxed fit, skinny fit jeans, slim fit jeans and comfort fit. Our selection of jeans also come in various washes like rinse wash (dark denim) which is great for a dressier look, light denim, and even patterned jeans.
In the 1970s Geoffrey Beene, one of the first significant male sportswear designers, incorporated relaxed layering and elements of menswear into his women's clothing - details that continue to widely influence early 21st century industry designers. In 1970, Bill Blass, whose fashion career began in 1946, founded his own company, Bill Blass Limited. Blass's wearable designs were designed to be worn day and night and he was said to have raised American sportswear to the highest possible level. Like Beene, he introduced menswear touches to his sportswear, which was described as clean, modern and impeccable in style. Kirkland commented in 1985 that sportswear designers such as Liz Claiborne and Joan Vass were no longer "borrowing from the boys," but had begun making menswear too. In addition to the high-end names who produced apparel in large quantity, a more personal level of sportswear was offered in the early 1980s by smaller designers such as Mary Jane Marcasiano and Vass, who specialised in hand-knits in wool and cotton. By the mid-1980s, sportswear had become a key part of the international fashion scene, forming a large part of America's contribution to the twice-yearly fashion presentations alongside top-end collections from Paris, Milan and London.
Nike Obey Only & Sons Outcome Ovadia & Sons Paragraph Penfield Plenty Humanwear Polo Ralph Lauren Project X Paris Publish Puma Reebok Classic Reigning Champ Represent Rumors Russell Athletic Samsoe & Samsoe Saturdays New York City Scotch & Soda Smiley Stan Ray Stüssy Super Massive The Kooples The North Face Tommy Hilfiger Umbro Vans Versace Jeans Couture Volcom Wings+horns Wu Wear Y-3 Adidas