The quality of Italian sportswear was recognized early on by Robert Goldworm, an American sportswear designer who in 1947 joined his New York-based family company Goldworm. Through his second company base in Milan, Goldworm became the first American knitwear designer to take advantage of Italian quality and bring it to the New York market. In 1959 Goldworm, in recognition of his active promotion and support of the Italian knitwear industry, was made a Commander of the Order of the Star of Italian Solidarity by the Italian government.
“I enjoy wearing Lululemon gear. My favorite piece is their Metal Tech Vent long sleeve shirts. I'm a fan of long sleeve workout tops and this particular shirt fits perfectly around the body and arms. It allows me to move without any restriction and it also feels good—which are my top two most important qualifications for workout gear. Not to mention, I like how it looks on me.”
“Lululemon gear is my favorite athleisure wear because, for starters, its as comfortable as can be. They are presentable and are fitted, so I can still look professional as a fitness professional. The 5 Year Basic Tee is one of my favorites because its super comfortable, but also a fitted t-shirt. It’s stretchy, so it hugs your body just right, and if it feels too tight, you can stretch it out a little before putting it on, and it will fit great.”
“I grew up on Nike and they’re still consistently coming up with new ways to be innovative. They’re making clothing that allows me to focus on my training movements, being very specific to the personal details of their material and design, whether you’re doing yoga or showing up for a HIIT class. Nike seems to have an item to make sure you maximize each workout, assuring functionality and comfort—all without compromising the fact that their clothes look great, too! Look good, feel good, perform great—that’s what always keeps me motivated and a loyal brand customer.”
“Outdoor Voices shorts are just the right length—gotta love split shorts to show off those running legs—and have all the pockets you ever need when you're out on a run. I can hold my MetroCard, cash, keys and gels without the shorts falling down. The brief liner is also super comfortable even when things get sweaty. The Merino Longsleeve T-Shirt is great for those colder mornings and later nights to keep you warm, but it’s also still breathable and wicks away moisture.”
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In the 1970s Geoffrey Beene, one of the first significant male sportswear designers, incorporated relaxed layering and elements of menswear into his women's clothing - details that continue to widely influence early 21st century industry designers. In 1970, Bill Blass, whose fashion career began in 1946, founded his own company, Bill Blass Limited. Blass's wearable designs were designed to be worn day and night and he was said to have raised American sportswear to the highest possible level. Like Beene, he introduced menswear touches to his sportswear, which was described as clean, modern and impeccable in style. Kirkland commented in 1985 that sportswear designers such as Liz Claiborne and Joan Vass were no longer "borrowing from the boys," but had begun making menswear too. In addition to the high-end names who produced apparel in large quantity, a more personal level of sportswear was offered in the early 1980s by smaller designers such as Mary Jane Marcasiano and Vass, who specialised in hand-knits in wool and cotton. By the mid-1980s, sportswear had become a key part of the international fashion scene, forming a large part of America's contribution to the twice-yearly fashion presentations alongside top-end collections from Paris, Milan and London.
Ever been working out and have your cell phone crash to the ground from a loose pocket, or ever had to place your phone on the ground because your shorts or pants don’t even have a pocket to begin with. This brand saw a gap in the market and filled it—men’s compression shorts and pant with sweat-proof pockets made to securely stash your cell phone. While their shorts and leggings are most popular, they also make tops, too.